Greg Palma

AI Creative Designer

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SOME VIDEO STATS

It's no secret that videos on product pages and ads increase click-through-rate, sales, trust and even time spent on websites.

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More sales (up to)

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Higher CTR on ads

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More likely to buy

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Less returns

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WHAT THE BIG PLAYERS SAY

Amazon Research

“Product videos give customers a dynamic view of products in action… something static images simply can’t provide.”

Think with Google

“For brands, the ultimate challenge isn’t just being seen. It’s being chosen.”

45% of people said that video helped them choose which product or brand to purchase (Google)

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23.8% average increase in sales on product pages with video compared to those without (Amazon)

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Boston Consulting Group

“Video is deeply influential throughout the purchase journey, far beyond awareness alone.”

Meta

"Shoppers today are social-first, mobile-first, and video-first…”

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